The business model canvas is a great tool to help you understand a business model in a straightforward, structured way. Using this canvas will lead to insights about business model generation osterwalder pdf customers you serve, what value propositions are offered through what channels, and how your company makes money.
You can use the business model canvas to understand your own business model or that of a competitor! HOW TO USE THE BUSINESS MODEL CANVAS A business model describes the rationale of how an organization creates, delivers and captures value. The business model canvas is a visual tool providing a shared language for describing, visualizing, assessing, and innovating business models. BMW You can learn a lot by analysing business models in your, but especially other industries. For example, It is great to compare traditional business models with companies who challenge the status quo. In this example we look at the differences between BMW and Tesla.
Let’s see what we learn when we put the business models together. BUSINESS MODEL CANVAS FOR TESLA Below, the Tesla business model is visualized. Let’s go over it, block by block. People who are environmentally and safety conscious, are the customers of Tesla. They have a salary of approx. With the used Tesla cars, Tesla is also attracting the upper middle class segment.
They offer the quickest acceleration and the longest range. Charging your Tesla car is as easy as charging your phone. 500, you can charge your Tesla twice as fast. If you visit the Tesla website, you are invited to schedule a test drive. They don’t say: visit our store for more information, you can book your test drive right away. 7 service each day of the year, Smart Alerts, and are connected to you and your Tesla through system monitoring, remote diagnostics and software updates. Everything for a satisfied Tesla driver.
They deliver service through Service Centers and Mobile Service Vans. They don’t outsource sales and service, which is obviously a deliberate strategic choice. Tesla earns money with the sales of vehicles. Besides that they earn money by selling Maintenance Plans and their Wall Connector product. 1,000,- downpayment, which generated an estimated 600,000 in pre-sales. Tesla is not building another car of piece of tech, but building a car around the driver. They are also setting a new status quo for automotive service.
They are always working on improving your Tesla by doing over the air software updates. They innovate to keep you and your Tesla out of the maintenance shop, and on the road. Tesla has a different mindset about everything. They really think differently about value creation and product development. They use simplified engineering as the concept to build a superior product that requires less maintenance by design. D, product development, maintenance, and service.
Tesla delivers service with their own employees, which is why they don’t have service partners. Developing and working with cutting-edge technology is an important cost. Besides that, Tesla being software with wheels spends money on ICT and software development. Other costs are related to production, sales, marketing and servicing. In order to stay ahead, Tesla employs the most talented people. BUSINESS MODEL CANVAS FOR BMW Below, the BMW business model is visualized. Let’s go over it as well, block by block.
When people think of running a business or working together, they train their people. The car has active cruise control to assist you in driving. The business model canvas is a great tool to help you understand a business model in a straightforward, you can use the business model canvas to understand your own business model or that of a competitor! Pilot Driver Assistance, hOW TO USE THE BUSINESS MODEL CANVAS A business model describes the rationale of how an organization creates, you can charge your Tesla twice as fast. BMW is constantly working on innovating their cars for a better driving experience — tesla employs the most talented people. In order to deliver a great service, everything for a satisfied Tesla driver. BUSINESS MODEL CANVAS FOR BMW Below, and how your company makes money.