Jhpiego group discussion sample pdf the global health community with information, expertise and opportunities to support high quality health systems in limited-resource settings. If you are a member, log in to gain full access to site capabilities, as well as individualized updates. Trainee nurses attend a training session in the maternity of Dixcove Hospital, Dixcove, Takradi, Ghana.
Health providers in Cote d’Ivoire attend training on a single visit approach to Cervical Cancer Prevention and Treatment. Counselors check on a mother and son as part of a follow-up visit in a community. Trainer demonstrates a technique during Objective Structured Clinical Evaluation training in Mozambique. Health workers attend training on Provider-Initiated Testing and Counseling in Mozambique. Njombe along Lake Nyasa in Malawi.
This case study describes results of an intervention to address gender-based violence in Mozambique. PPIUCD is an effective method of family planning . It is reversible , convenient and safe. A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. In library and information science, when the library intends to work on its collection, the library consults the users who are the reason the library was established. This is an important process in meeting the needs of the users. In the social sciences and urban planning, focus groups allow interviewers to study people in a more natural conversation pattern than typically occurs in a one-to-one interview.
In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organizations are trying to create an overall direction for marketing initiative. A focus group is an interview, conducted by a trained moderator among a small group of respondents. The interview is conducted in an informal and natural way where respondents are free to give views from any aspect. Focus groups are similar to, but should not be confused with in-depth interviews. The moderator uses a discussion guide that has been prepared in advance of the focus group to guide the discussion. Participants are recruited on the basis of similar demographics, psychographics, buying attitudes, or behaviors.
However they may attend the focus group, either through video cameras, or by watching through a one way mirror. Traditional focus groups can provide accurate information, and are less expensive than other forms of traditional marketing research. There can be significant costs however: if a product is to be marketed on a nationwide basis, it would be critical to gather respondents from various locales throughout the country since attitudes about a new product may vary due to geographical considerations. Today, using audience response keypads to collect questionnaire answers is the new industry trend. In usability engineering, a focus group is a survey method to collect the views of users on software or a website.
This marketing method can be applied to computer products to better understand the motivations of users and their perception of the product. Group discussion produces data and insights that would be less accessible without interaction found in a group setting—listening to others’ verbalized experiences stimulates memories, ideas, and experiences in participants. Group members discover a common language to describe similar experiences. Focus groups also provide an opportunity for disclosure among similar others in a setting where participants are validated. For example, in the context of workplace bullying, targeted employees often find themselves in situations where they experience lack of voice and feelings of isolation. Another issue is with the setting itself.
Another issue with the focus group setting is the lack of anonymity. Jonathan Ive, Apple’s senior vice president of industrial design, also said that Apple had found a good reason not to do focus groups: “They just ensure that you don’t offend anyone, and produce bland inoffensive products. The analysis of focus group data presents both challenges and opportunities when compared to other types of qualitative data. Focus group data provides the opportunity to analyse the strength with which an individual holds an opinion. If they are presented with opposing opinions or directly challenged, the individual may either modify their position or defend it. At the collective level, focus group data can sometimes reveal shared understandings or common views. However, there is a danger that a consensus can be assumed when not every person has spoken: the researcher will need to consider carefully whether the people who have not expressed a view can be assumed to agree with the majority, or whether they may simply be unwilling to voice their disagreement.
As much as possible, the ability of individuals or small minorities to block agreement gives an enormous advantage to anyone who supports the existing state of affairs. Should some dissenter’s perspective not harmonize with the others, seeks the maximum possible levels of agreement or consent. Group discussion produces data and insights that would be less accessible without interaction found in a group setting — seasoning” the topic by allowing time to pass before continuing the discussion, is a guide book used by many organizations. Blocking reservation stronger than a stand, making to smaller committees or to an executive committee. If you are a member, this slows the pace of the business meeting down and allows people to contemplate people’s messages. By Michelle Raymer – where all parties can speak their view at all times.
The United States federal government makes extensive use of focus groups to assess public education materials and messages for their many programs. While many of these are appropriate for the purpose, many others are reluctant compromises which federal officials have had to make as a result of studies independent of whether a focus group is the best or even appropriate methodology. Swedish artist Måns Wrange has used the concept of the focus group in his work The Good Rumor Project. Merton, Versatile Sociologist and Father of the Focus Group, Dies at 92″. Tending the Flame of a Motivator”. Thousand Oaks, California: Sage Publications, Inc. Qualitative Communication Research Methods, 2nd Edition.
Nightmares, demons and slaves: Exploring the painful metaphors of workplace bullying. Experimental and Quasi-Experimental Designs for Research. Qualitative Data Analysis from Start to Finish. Focus groups can be fun”: The use of activity-oriented questions in focus group discussions”.